DDr. Cristina C. Alvarez is the Chief Executive Officer of Design-Lab Schools LLC, offering educational services in school design, leadership development, curriculum, charter start-ups, school turnarounds, and research and evaluation.

Cristina C. Alvarez, Ed.D

Chief Executive Officer

DDr. Cristina C. Alvarez is the Chief Executive Officer of Design-Lab Schools LLC, offering educational services in school design, leadership development, curriculum, charter start-ups, school turnarounds, and research and evaluation. Along with Dr. Martin Rayala, she founded Delaware Design-Lab High School, the first public charter school in the state to use Design Thinking as a signature instructional practice. www.design-labschools.org Delaware Design-Lab High School serves as the flagship school and replicable model in the Design-Lab network of schools. Design-Lab High is part of the XQ Super School Project, a national movement to reimagine high schools for the future.

Dr. Alvarez has had an exciting career as an educator and entrepreneur in the graphics arts industry, teacher, technology coordinator, curriculum supervisor, principal, accountability administrator, and chief executive officer in K-12 district and charter schools. Dr. Alvarez advises districts, universities and firms on how to use Design Thinking to increase achievement, productivity, and market share.

As a result of what she accomplished using Design Thinking at CHAD and Design-Lab High, Dr. Alvarez was invited as a juror for the 2016 Educational Facilities Awards. The CAE Awards are given to excellent educational facilities from an international applicant pool, and awarded by the American Institute of Architects Committee on Architecture for Education (AIA CAE) Leadership Group.

Her leadership work informed Daniel Pink’s breakthrough book, A Whole New Mind: Moving from the Information Age to the Conceptual Age, when she served as Deputy CEO for Philadelphia’s Charter High School for Architecture + Design (CHAD). CHAD is featured as an innovative and successful school using Design methods to innovate learning.

Dr. Alvarez holds K-12 Administrators’ and Superintendent licenses in several states and is bilingual and bicultural. She is an alumnus of LeadershipPhiladelphia and holds a Bachelor of Fine Arts from Tyler School of Art, a Masters in Educational Administration from Temple University, and a Doctorate in Educational and Organizational Leadership from the University of Pennsylvania.


Dr. Martin Rayala brings national-level thought leadership, curriculum and instruction, and design education expertise.

Martin Rayala, Ph.D.

Chief Academic Officer

Dr. Martin Rayala brings national-level thought leadership, curriculum and instruction, and design education expertise. He is the former State Art, Media and Design Education Supervisor for the Wisconsin Department of Public Instruction. Dr. Rayala has taught at all levels; from elementary through teacher preparation at the university level.

Dr. Rayala served on the Education Committee of the Smithsonian’s Cooper-Hewitt National Design Museum and for the Getty Institute for Arts Education. He currently serves on a task force writing national standards for media arts for the National Coalition for Core Arts Standards (NCCAS) and standards for Art Facilities Design for the National Art Education Association.

He is an editor for the Journal of Media Literacy, a columnist for School Arts Magazine, and co-wrote a chapter in the anthology, Creativity and Design in Technology and Engineering Education. Dr. Martin Rayala earned a BS and MS from the University of Wisconsin and a Ph.D. in Art Education from the University of Oregon.


Lisa Salley advises Design-Lab Schools in strategic planning and business development.

Lisa Salley

Business Development

Lisa Salley advises Design-Lab Schools in strategic planning and business development. Ms. Salley is an experienced senior executive with proven strategy, Six Sigma, and global operations expertise in several business models including high growth, emerging markets, and restructuring for high growth.

Ms. Salley has held positions as Senior Managing Partner for the biotech Heritage Solutions Group; Chief Strategy Officer for Rohm and Hass, and Materials Nuclear Engineer for DuPont. As Vice President for Emerging Markets and New Business Development for General Electic, Ms. Salley worked with GE's legendary CEO, Jack Welsh, for 16 years.

Lisa Salley is an alumnus of LeadershipPhiladelphia and holds membership in Alpha Kappa Alpha and Alpha Pi Mu Honor Society. Lisa Salley is Six Sigma certified, Lean Manufacturing certified, and holds a BS from Carnegie Mellon University and a MS from Rensselaer Polytechnic Institute.


For seven years Jennifer Baker served as teacher and Design Department Chair at the Charter High School for Architecture + Design in Philadelphia.

Jennifer Key Baker

Talent Development

For seven years Jennifer Baker served as teacher and Design Department Chair at the Charter High School for Architecture + Design in Philadelphia. Her professional experience includes over 15 years of freelance fashion experience in film and television and project management in interactive exhibition space design. Ms. Baker was the founder and President of a toy company built upon a utility patent she received for a method of teaching.

Ms. Baker leads professional seminars and workshops specific to business, design, and education. Her speaking engagements include The Greater Philadelphia Chamber of Commerce, The Franklin Institute, ASCD national conference, The Multi-Cultural Resource Center of Philadelphia Area Independent Schools, Millersville University, University of The Arts, and The Yale School of Management. Jennifer Baker holds a BFA from Tyler School of Art, and a MAT from The University of the Arts.


Olivia Dreibelbis is a certified Special Educator, expert in equity issues, and manager of education services for students at-risk, with disabilities, and English Language Learners.

Olivia Dreibelbis (Londoño)

Student Support Services

Olivia Dreibelbis is a certified Special Educator, expert in equity issues, and manager of education services for students at-risk, with disabilities, and English Language Learners. As an experienced school Principal and Special Education Supervisor in urban public schools, she worked tirelessly to promote equity for children with special educational and linguistic needs. Mrs. Dreibelbis also has special interests in the education of gifted and talented students, in technology-aided learning, and in arts education.

Mrs. Dreibelbis facilitates educational opportunities for inner-city children because she sees education as "The Avenue" to a life well-lived. Born in Medellin, Colombia, SA, Olivia Dreibelbis earned a BA in Economics at Barnard College, Columbia University through a full merit scholarship.